LAYOUT TIPS:
1. Scan at the size and resolution you will be printing.
If the graphic is going to be 2 inches wide, don't scan 8.5x11 and make it smaller in the program. When you scale a photo, the dots get closer together and your final image will be darker than you expect when it prints out high resolution, and colors may not be what you intended.
Color Images: 300 dpi at 100% of final size
Black & White Images: 1200 dpi at 100% of final size
Greyscale Images: 300 dpi at 100% of final size
Vector EPS images: Doesn't matter. Vector EPS files can be scaled up or down with no penalty to image quality.
2. Never rename artwork after you place it in the document.
If you must rename artwork, be sure to RE-place it back into the document or relink it with the NEW name so that the links are current.
3. Convert color images to CMYK before importing into your document.
RGB images are for screen viewing, not printing, and must be converted to CMYK mode prior to our printing the document. Image conversions after we receive the file are billable on a per image basis, so it is more cost effective to do this during document creation.
4. Enclose ALL fonts and support files.
Most layout programs have a feature that allows you to collect for service provider or "preflight" file for handing off to an outside service. If your program doesn't have this feature we will most likely need a PDF file to output the job. Be SURE that when creating your pdf that you select the correct color option (Black & White, Process Color, Spot Color) and choose to "Download soft fonts" in the printer options so that your fonts will output on any computer.
If you require a more detailed explanation of the above tips, click below:
Avoiding Common Mistakes In Graphic Design